About us
We Drive Tangible Business Impacts
At DNA Capitals, we are more than just a data science advisory and training company. We are committed to driving tangible business impact across organisations’ different maturity levels and business growth stages through our consultancy and learning programmes.
Our aim is to unlock significant business value and foster the development of in-house competencies. With our deep expertise in areas such as data strategy and predictive analytics solutions, we offer a comprehensive range of consultancy and programmes that includes new growth, operational efficiency, risk mitigation, and strategy development.
Our Vision
We desire to uplift talents’ data competencies and be the data science partner of choice for organisations through an unwavering commitment to relevance, expertise and collaboration.
Our Mission
Our mission is to advance the data capability of organisations and their employees to drive business impact by delivering customised and applicable data science knowledge and technical skills that make a difference.
The foundation of DNA Capitals was laid upon founder Catherine’s desire to address the limitations of traditional commercial practices that lacked the necessary rigor in leveraging data for effective decision-making.
Catherine Khaw
Chief Intelligence Officer & Founder
Data and Analytics Capitals
Recognising the need for a disciplined and data-driven approach, she sought to champion a culture of informed business decisions through DNA Capitals. As an adjunct lecturer, Catherine observed the limitations of university courses, particularly their tendency to prioritise theoretical knowledge over practical application in the field of data science.
This realisation fuelled her determination to provide a holistic approach through DNA Capitals, one that focuses on bridging the gap between theory and real-world implementation.
Her vision is to provide a practical approach to teaching that equips learners with the ability to apply their knowledge in real-world scenarios.
To achieve this, Catherine developed frameworks and identified the essential learning components that enable learners to practise their skills within the workplace.
Our programmes also emphasise the significance of change management and garnering support from senior leaders within organisations, paving the way for successful implementation and long-term sustainability of data-driven strategies.
As we look ahead, DNA Capitals’ mission revolves around forging continued partnerships with companies, enabling them to fully leverage the benefits of their data.
Our ultimate goal is to equip organisations and their employees with comprehensive data strategies, data management, and governance capabilities, facilitating a transition from data literacy to data fluency.
We believe that by growing together with our clients, we can effectively manage and harness the immense power of data in the long term, paving the way for shared success and continuous growth.